The whole lesson on one screen
CRAFT — five parts of a prompt that works. Name these five things and the output gets dramatically better.
- Context — the situation and your goal. "I run a small clinic launching evening telehealth hours." Leave out anything private.
- Role — tell the AI who to be. "You are a patient-communications writer." The single highest-leverage change you can make.
- Action — one clear, verb-driven task: write, rewrite, summarize, compare, list.
- Format — the shape of the output: "three captions under 30 words," "a 5-row table."
- Tone & examples — how it should sound, plus a sample to match.
Common pitfalls
- Starting a brand-new chat to fix a draft — iterate in the same chat instead, so you keep the context.
- Pasting real names, account numbers, or health details into a public/personal AI tool.
- Skipping the Role — "help me with this" gets a shrug; a role reframes the whole answer.
- Giving no Format, then being surprised the output is the wrong length or shape.
Same task, two prompts
Click each card to reveal the prompt and the kind of output it produces. Same request for social captions — lazy vs. CRAFT.
Standard Prompt
Better Prompt
2. "Decaf that doesn't taste like a compromise. Ready to reclaim your evenings?"
3. "Bold flavor, gentle finish, zero 2am regrets. Who's joining the evening club?"
When the first draft misses, iterate — don't restart. "Make them shorter and drop the emojis. Keep the questions." A follow-up keeps all the context; a new chat throws it away.
Build a CRAFT prompt, one part at a time
We'll build one real prompt together — a short note telling existing patients the clinic is adding Saturday hours. Follow along in your own approved tool and swap in your details.
Open the AI tool your organization approves and start a new chat — a fresh chat carries no leftover context from someone else's task. For anything work-confidential, use the business account, not a personal login.
Start with who the AI should be (Role), then the situation and your goal (Context) — minus any private details. Type this as your first message:
Now add the Action (one clear task), the Format (the exact shape), and the Tone (how it should sound, with a sample to match). Put together, your full CRAFT prompt reads like this:
Read the draft. If it's close but not quite right, reply in the same chat with a targeted fix — don't start a new chat, which throws away everything you've set up.
▸ Deep Dive: Why a public AI tool is like a public postcard Optional
Free and personal chatbots (ChatGPT, Claude, Gemini, Copilot on a personal account) may use what you type to improve their models, and you don't control where it goes. That's fine for a recipe; it's a problem for anything private.
The one-line test
If you wouldn't post it on a public bulletin board, don't paste it into a public AI tool.
Three habits that keep you safe without slowing you down
Swap in placeholders. "A patient," "Company X," "my coworker" instead of real names and numbers — the AI doesn't need the real ones to help.
Strip before you paste. Rewriting an email? Drop the signature, phone numbers, and account IDs first — paste only the part you need rewritten.
Use the approved tool for sensitive work. A provided business AI account has different data protections than a personal login.
Never paste these into a public/personal tool
Passwords and login codes; full Social Security or financial account numbers; other people's personal details (names, contact info, health information); and confidential company, client, or patient information.
Post-test
Answer all three. You'll get feedback on each, then a final score. 2 of 3 to pass. Your score is saved on this device.
Go deeper & what to do next
CRAFT Prompt Cheat-Sheet
One-page leave-behind with the five parts and a fill-in template.
"What's Safe to Paste" Checklist
The do-not-paste list and the public-postcard test, printable.
Your Approved AI Tool
Where to log in and run your first CRAFT prompt.
Iterating & Refining Output
Turn a so-so first draft into a finished one.